Retail 2.0 | 270° Theater Experience Storyboards
Showcased below is a selection from the 40 storyboards created for this client's Retail 2.0 introductory video. This three-minute video was displayed in an immersive 270° wraparound theater room that served as an entrance to a trade show booth. Work completed on this video included developing the visual direction as an extension of the newly unveiled Retail 2.0 brand, as well as sourcing footage to represent the client's diverse customer demographics and support the metaphor of a "new wave" in retail.
